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A perfect example of this is when Moz (who was SEOmoz at the time), changed their headline from this: Cliffhanger Example.2 To this: Cliffhanger Example.3 Rather than go in for the sale right away, Moz wanted to spark enough reader interest before pushing their product. With this new cliffhanger headline, Moz ended up increasing their annual revenue by $1 million dollars. 3. Value Proposition Your main goal when it comes to getting people to convert is to convince them that you have something that’ll help solve their problems. To do this, you should focus on the benefits you provide, rather than your products.

For example, MarketingProfs did a headline test that added solution selling into their headline. As a result, they had nearly 28% more sign ups. Value Proposition Phone Number List Example, AB Test To create an effective landing page headline that has a value proposition built into it you must: Figure out what your customers value the most Show them how you can give them what they value better than anyone else Never assume your target audience understands your value Not sure how to find out what your customers value the most? Try conducting a survey on your website and see what people have to say using WPForms’ Survey and Polls Addon. 4. Listicle 36% of people prefer headlines that have numbers in them.



List Style Headline Graph Lists are great incentives to get people to subscribe to your email list because people love to click on them. Especially if you make your list valuable to your readers and don’t make them all just entertaining, which is what a lot of listicles are. If you really want to entice people to click, use an odd number in your listicle headline formula and outperform even number lists by 20%. List Style Headline Example - Subheading It’s good to know that these headline formulas work for subheadings too, as seen above in the landing page for Industrial Strength Marketing.

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